With all the options at your fingertips, setting up a Facebook Business Page can feel like prepping a rocket ship headed to outer space.
But if you want to do business online, having a presence on Facebook is a good idea. Really, it’s more of a must.
Still, as Facebook has grown, so has the complexity of its features.
Don’t waste another day poking around Facebook trying to figure it all out. This article will walk you through everything you need to know to get your Facebook Business Page up and running like a social networking pro.
But before we dive in:
4 Facebook Business Page FAQs
Here are the answers to four commonly asked questions about Facebook Business Pages.
1. What is a Facebook Business Page?
Your Page allows you to connect with your customers and nurture prospects by:
- Sharing content
- Responding to customer service inquiries
- Collaborating with customers and other brands
- Having personal conversations with followers
- And more…
2. Can I Use a Personal Facebook Profile for My Business?
There are many well-intentioned marketers out there using personal Facebook profiles for their brands, instead of an actual Facebook Business Page.
This is a bad idea.
If you create a personal profile, you’ll miss out on a whole suite of content creation tools, analytics, and paid promotional opportunities that come with a Facebook Business Page.
Unlike profiles, Facebook has tailored these Pages to your business needs.
What’s more, if you create a personal profile, users would need to send you a friend request to fully engage with your brand.
And you definitely don’t want to make it more difficult for your customers to engage with you on social media.
So harness the power of Facebook Business Pages.
“Um, Tom – I’ve already made a personal profile for my brand…” Don’t worry, I’ve got you covered:
3. How Can I Convert My Profile to a Facebook Business Page?
Facebook allows you to easily create a new Facebook Business Page that’s based on your profile.
Afterward, you’ll have both a profile and a Page.
Facebook will copy over your information, profile picture, and cover image. Plus, you can select which friends, followers, photos, and videos to transfer to your new Facebook Business Page.
What’s more, if you convert a verified profile, the verified status will also be moved to your new page.
There is one main drawback: Any video views or other metrics will remain with your profile and can’t be transferred to your new Facebook Business Page.
To convert your profile to a Facebook Business Page:
- Click this link or head to “facebook.com/pages/create/migrate”.
- Click “Get Started” and follow the on-screen instructions.
- Your new Facebook Business Page will be published once the conversion process is finished!
For more information, check out Facebook’s help section.
4. How Much Does a Facebook Business Page Cost?
Just like Facebook profiles and groups, you can set up and use a Facebook Business Page for free – regardless of how many followers or likes you have.
Even if you spend money on Facebook Ads, there’s still no charge for the organic aspects of your Facebook Business Page.
What’s more, Facebook doesn’t even charge a fee to add a storefront to your Page!
So why is Facebook free? Well actually, it’s not.
In exchange for using the platform and engaging with your customers, you help Facebook acquire even more attention from your audience.
Facebook then sells this attention to advertisers in the form of Facebook Ads.
Now, let’s build you a killer Facebook Business Page!
How to Create a Facebook Business Page in 19 Easy Steps
Step 1: Create Your Page
To get started, click this link or head to “facebook.com/pages/creation”.
Facebook provides you with two Page options:
- Business or brand
- Community or public figure
Each type of Page comes with a different set of features. Choose “Business or brand,” and click “Get Started.”
And you’re off!
Next up, you need to complete the basic details of your business or brand:
- Page Name
Do your best to pick the most appropriate category for your business. But don’t worry if you change your mind, as you can always change it in the future.
If you like, you can add your business phone number. You also have the option to hide your address from Facebook users.
Once you’re done, click “Continue.”
Step 2: Add a Profile Picture
Next, Facebook will prompt you to upload a profile picture.